The Era Experience

Frequently Asked Questions

Find everything you need to know about Era, our resources and mentoring.

1. About Era

What is Era?

Era is an education and business development platform dedicated to elevating the standard of wedding content creation.

Founded by Jamie Doody, the creator behind The Social Wedding, Era was created to bridge the gap between being a talented content creator and building a professional, profitable and sustainable business.

Through practical resources, strategic education and personalised mentoring, Era helps creators develop the knowledge, confidence and foundations to build businesses that last.

Who is Era designed for?

Era is designed for wedding content creators at every stage of their business journey.

Whether you're exploring the industry, preparing to launch, securing your first clients or looking to refine an established business, our resources provide practical guidance to help you move forward with greater clarity and confidence.

Era is for creators who want to approach their work with intention, professionalism and a long-term vision.

Do I need experience in wedding content creation to benefit from Era?

Era supports both aspiring and established wedding content creators.

If you're just starting, our introductory resources will help you understand the foundations of building your business.

If you're already working with couples, our more advanced resources and mentoring can help you refine your pricing, systems, positioning and growth strategy.

What makes Era different from other educational platforms?

Era combines real industry experience with practical business education.

Our approach goes beyond teaching you how to capture beautiful content. We focus on the foundations that turn creative talent into a sustainable business, including pricing, profitability, client experience, systems, marketing and professional standards.

Everything we create is informed by first-hand experience of building and running a wedding content creation business.

Rather than offering a one-size-fits-all formula, we encourage you to define success on your own terms and build a business that supports it.

What is The Era Method™?

The Era Method™ is our signature business development framework, built around three principles:

Elevate. Refine. Authority.

Elevate focuses on developing your identity, creative approach, positioning and client experience.

Refine strengthens the foundations of your business, including pricing, profitability, systems, workflows and professional practices.

Authority helps you develop your visibility, personal brand, supplier relationships and reputation within the industry.

Together, these principles provide a structured approach to building a more intentional, professional and sustainable business.

Can Era support businesses outside of wedding content creation?

Our digital educational resources are primarily designed for wedding content creators.

However, selected 1:1 mentoring services may also be suitable for other creative business owners, including photographers, videographers, florists and wedding industry professionals.

If you're unsure whether a session would be appropriate for your business, please contact us before booking.

2. Digital Resources

What resources are available through the library?

The Era Library is a curated collection of educational resources designed to help wedding content creators build, manage and grow their businesses.

Our collection includes free guides, practical frameworks, business planning tools and comprehensive workbooks.

Resources are organised into categories including Getting Started, Pricing & Profitability, Content & Marketing, and Growth & Authority, making it easier to find support relevant to your current stage of business.

Are there any free resources available?

We believe valuable education should be accessible, which is why The Era Library includes complimentary resources designed to help you take meaningful steps forward.

These include our 3-Step Starter Guide and Era Content Framework.

You can explore our free resources through The Library.

How do I access my digital purchases?

Once your purchase has been successfully completed, you'll receive an email containing the information needed to access your resource.

Please ensure you enter your email address correctly at checkout.

If your confirmation email hasn't arrived, check your junk or spam folder before contacting us at [email protected].

Can I download and print my digital resources?

Many of our resources are designed to be downloaded and used at your own pace.

Where a resource is supplied as a printable PDF, you're welcome to print a copy for your personal use.

Some resources, such as interactive calculators, may be better suited to digital use.

Please refer to the individual product description for details about the format and functionality of each resource.

How long will I have access to my purchased resources?

Once purchased, your digital resources are yours to download, save and revisit at your own pace.

We recommend downloading and securely saving your resources as soon as you receive them, so you can refer back to them whenever you need.

Please note that access to download links may be time-limited, and future updates or revised editions are not automatically included unless otherwise stated in the product description.

If you experience any difficulties accessing your purchase, please contact us at [email protected] and we'll be happy to help.

Can I share the resources I've purchased with someone else?

Our resources are intended for the individual purchaser's use.

They must not be redistributed, resold, reproduced or shared with third parties without prior written permission from Era. If you know another creator who would benefit from a resource, we'd love for you to direct them to The Era Library so they can obtain their own copy.

Do your digital resources include ongoing support?

Our self-guided digital resources are designed to be completed independently, allowing you to work through the material at your own pace.

Unless explicitly stated in the product description, purchasing a digital resource does not include personalised mentoring, individual feedback or ongoing business support.

If you're looking for more tailored guidance, our 1:1 mentoring services may be a suitable next step.

Can I receive a refund on a digital resource?

Your cancellation and refund rights depend on the nature of the product, how it is supplied and the circumstances of your purchase.

For digital content supplied immediately, your statutory cancellation rights may be affected where you have expressly agreed to immediate supply and acknowledged the resulting loss of your cancellation right.

This does not affect any statutory remedies you may have if digital content is faulty or does not meet applicable legal requirements.

Please review our Terms & Conditions before purchasing, or contact [email protected] if you have a concern about your order.

Will I receive updates if a resource changes?

We periodically review our educational materials to reflect developments in the industry and our approach to business education.

Whether future revisions or updated editions are included with a purchase will depend on the individual resource and the terms stated at the time of purchase.

3. Mentoring

What 1:1 mentoring services does Era offer?

Era offers personalised mentoring for creative business owners that are seeking strategic guidance, clarity and direction. Our current services include The Era Strategy Session and The Era Intensive.

Both are designed to provide focused, practical support tailored to your business, experience and goals.

What is the difference between The Era Strategy Session and The Era Intensive?

The Era Strategy Session is ideal if you have a particular challenge, question or area of your business you'd like to work through. It provides focused guidance to help you identify your next steps and move forward with confidence.

The Era Intensive offers a more in-depth opportunity to explore your business, evaluate your current approach and develop a broader strategy for growth and improvement.

If you're unsure which session is right for you, you're welcome to contact us before booking.

Who will I be mentored by?

Your mentoring session will be led by Jamie Doody, founder of Era and The Social Wedding.

Jamie brings first-hand experience of building and operating a wedding content creation business, alongside experience supporting creative entrepreneurs with business development, positioning and growth.

Sessions combine practical insight, strategic thinking and honest, constructive guidance.

How do I book a mentoring session?

The Era Strategy Session can be booked directly through our website. Simply choose an available appointment, complete the booking questionnaire and secure your session with payment. You'll then receive a confirmation email with everything you need to prepare.

The Era Intensive is available by application only. As this is a more in-depth, personalised mentoring experience, we carefully review each application to ensure the session is the right fit for your business, goals and current challenges.

If your application is successful, you'll be contacted with the next steps to secure your session. This approach allows us to provide a considered, tailored mentoring experience that delivers meaningful value to every business we work with.

Are mentoring Sessions held online or in person?

Our mentoring sessions are primarily held online, allowing you to access personalised business guidance wherever you're based.

Both The Era Strategy Session and The Era Intensive are designed to provide a focused, collaborative experience, with dedicated time to explore your business, challenges and goals.

If you're interested in arranging an in-person mentoring experience, please contact us at [email protected] to discuss availability and suitability. Additional travel or accommodation costs may apply.

Do I need to prepare anything before my session?

During the booking process, you'll be asked to complete a questionnaire about your business, current challenges and goals.

We encourage you to provide thoughtful and honest answers, as these help us understand your circumstances and make the most of our time together.

You may also find it useful to make a note of any specific questions or topics you'd like to discuss.

Will I receive anything after my mentoring session?

Following your session, you'll receive a personalised action summary outlining the key areas discussed, recommendations and suggested next steps.

This is designed to help you turn the insights from your session into practical action.

Any additional deliverables will be outlined in the description of your chosen mentoring service.

Can I reschedule or cancel my mentoring session?

We understand that circumstances can change.

Rescheduling and cancellation requests are handled in accordance with the terms agreed to at the time of booking.

Your statutory cancellation rights, where applicable, remain unaffected.

Please review the Mentoring Terms & Conditions before confirming your appointment, and contact [email protected] as soon as possible if you need assistance.

Can I book mentoring if I'm not a wedding content creator?

Yes, selected mentoring sessions are open to other creative business owners.

While Era specialises in wedding content creation, many of the business principles we explore, including positioning, pricing, marketing, systems and client experience, are relevant across the creative industries.

If you're unsure whether mentoring would be suitable for your business, please get in touch before booking.

Will Mentoring guarantee more bookings or increased revenue?

No business mentoring service can guarantee specific financial results, client bookings or business growth.

Our role is to provide strategic guidance, practical recommendations and an informed perspective to support your decision-making.

The results you achieve will depend on several factors, including your individual circumstances, market conditions and the actions you take following your session.

4. The Era Society

What is The Era Society?

The Era Society is our upcoming membership community for wedding content creators who are committed to developing their skills, strengthening their businesses and growing alongside like-minded professionals.

Designed as a space for continued education, connection and accountability, The Era Society will bring together practical business development and meaningful industry conversations.

Who is The Era Society for?

The Era Society is being developed for wedding content creators who want to invest in their professional development beyond individual resources and one-off learning experiences.

Whether you're establishing your foundations or refining an existing business, the membership is intended to support continued progress, learning and connection.

What will be included in The Era Society?

Our planned membership experience includes monthly educational masterclasses, founder-led calls, practical business resources and opportunities to connect with fellow wedding content creators.

We're creating a space where education goes beyond inspiration and encourages meaningful action.

Full membership inclusions will be confirmed when enrolment opens.

When will The Era Society launch?

Our first membership enrolment is planned for January 2027.

We're currently developing the educational experience, resources and community structure to ensure The Era Society offers meaningful value from the beginning.

You can join our waiting list to receive announcements and further details.

Will membership be open all year round?

We're planning to welcome new members through designated enrolment periods throughout the year.

This approach will allow us to create a more intentional onboarding experience and maintain a focused community environment.

Further information about enrolment dates will be shared ahead of launch.

How much will The Era Society cost?

Membership pricing and payment options will be confirmed before enrolment opens.

Join the waiting list to receive the latest information about membership, availability and any introductory opportunities.

Can I cancel my membership?

Full cancellation, billing and access terms will be available to review before joining The Era Society.

These will explain how recurring payments work, how to request cancellation and when access ends.

5. Orders & Support

What payment methods do you accept?

Available payment methods are displayed during checkout. All purchases are processed through the payment options supported by our website's secure checkout system.

I haven't received my purchase confirmation. What should I do?

First, check your junk, spam or promotions folders, as automated emails can occasionally be filtered.

If you still can't locate your confirmation, contact [email protected] using the email address associated with your purchase.

Please include your full name and the name of the resource or service you purchased so we can help locate your order.

I'm having trouble accessing my resource. What should I do?

If you're experiencing difficulty opening, downloading or accessing a purchased resource, please contact [email protected].

Include the product name, your order email address and a brief description of the issue.

Screenshots of any error messages can also be helpful.

We'll review the information and help you resolve the problem.

Can I purchase Era resources from outside the UK?

Availability may vary depending on the resource and your location.

Please check the relevant product page and checkout to confirm whether a purchase is available in your country.

If you're unable to complete a purchase, contact us for further guidance.

Are your resources suitable for businesses outside the UK?

Era is based in the United Kingdom and some of our educational materials may reference UK business practices, legislation or terminology.

Many of the wider business principles may be relevant internationally, but legal, financial and regulatory requirements differ between countries.

We recommend seeking appropriate local professional advice where necessary.

Do Era's resources provide legal or financial advice?

Our resources are provided for general educational and informational purposes. Although we may discuss business structures, contracts, pricing, profitability and other commercial considerations, our materials are not a substitute for personalised legal, accounting, tax or financial advice.

We recommend consulting an appropriately qualified professional for guidance specific to your circumstances.

How can I contact Era?

If you have a question that hasn't been answered here, we'd be happy to hear from you.

Please email [email protected] with details of your enquiry.

For questions relating to an existing purchase or booking, include the relevant order or appointment information so we can assist you more efficiently.

Still have a question?

Can't find the answer you're looking for? We'd love to hear from you.

Meet your mentor

Hi, I'm Jamie, founder of The Social Wedding and creator of Era.

When I started out in 2022, I was doing exactly what you might be doing right now…figuring it out alone. There were no clear pathways, no established standards, no one to tell you if you were doing it right. I learned through experience, mistakes and a stubborn commitment to improving my craft.

And it worked.

I've since built one of the UK's leading wedding content creator brands, worked with hundreds of couples and helped shape the growth of this industry from the ground up. My work has been featured in Vogue, HELLO!, The Times, Daily Mail, Hitched and Bridebook.

But along the way I noticed something that bothered me. The industry wasn't just missing education - it was missing leadership, standards and a proper place for creators to learn how to build businesses that feel elevated, professional and sustainable.

Nobody was building that. So I did.

Era exists because I don't want the next generation of wedding content creators to have to figure it all out the hard way. You shouldn't have to.

Jamie xx